Featured Posts
How to Secure Lucrative Deals and Contracts in Entertainment
To secure profitable deals and contracts in the competitive entertainment industry, one must possess a combination of strategic planning and skillful negotiation. This comprehensive guide offers valuable tips for successfully navigating through complex entertainment contracts. It covers essential aspects such as networking, understanding critical contract terms, and utilizing connections within the industry to your advantage.…
The Rise of Influencer Marketing: Strategies for Leveraging Social Media Clout
In today’s world, influencer marketing shines bright. Brands link up with social media stars to reach more people. These creators hold the power of trust from their followers, making them perfect for promoting products or ideas. A smart plan is key to making this work well—knowing who to partner with and how can set you…
Unleashing Fan Power: How Data Wins in Entertainment & Sports Marketing
In today’s data-driven world, entertainment and sports marketers need a secret weapon: analytics. It’s the key to unlocking the true potential of your audience and leaving generic marketing tactics in the dust. Forget bland ads – with analytics, you can create experiences that resonate with fans on a deeper level, driving explosive growth. Here’s how…
The Power of PR: From Unknown Artist to Music Industry Star
Imagine a spotlight on your music career – that’s the power of PR! It’s not just about press releases; it’s about strategically building hype and getting your music heard by the right people. With a top-notch press kit full of info like bios, photos, and song links—all mixed with social media magic—PR can truly lift…
Latest Posts
What is Next for Tiger Woods?
Approximately one week ago, the world caught the first glimpse of Tiger Woods swinging the club since his car crash in February when he posted a short video on social media. Woods has had an impressive career so far, with his 82 victories tying him for the most all-time, along with an impressive 15 championship…
TherapySKIN®">The Inspiration Behind TherapySKIN®
Therapy, the film, was a passion project that grew into something bigger than we would have ever imagined: our skincare brand, “TherapySKIN®.” Therapy can come in many forms, and skincare is one way to do that. The motivation for TherapySKIN® comes from Lindsay Guión’s (CEO of Guión Partners) journey to self-love through skincare. He discovered…
TherapyFILM">The Story of TherapyFILM
Therapy is a short film about love and therapy. The film portrays a man who attends therapy with the hope of getting over the trauma caused by his previous relationship. This film delves deep into the psyche of its main character (Jonathan), employing drama to merge a masterful tale of human interaction that leaves a…
Benefits of Seeking a Lifestyle Consultation
BENEFITS OF SEEKING A LIFESTYLE CONSULTATION With the demanding challenges we face in our personal lives, it is essential to address the lifestyle with the proper planning to balance the health, work, social and personal life. Fortunately, a lifestyle consultant helps you improve different aspects of your lives, such as nutrition, fitness, relationship, and more.…
What Do you Need to Know About Music Management?
What Do you Need to Know About Music Management? “What does music management actually mean?” is a question that pops up all the time in the music industry. The question is as common with young aspiring artists who are not familiar with the inner workings of the trade. There are so many ways to answer…
3 Things You Must Know Before Starting as a Musician
3 Things You Must Know Before Starting as a Musician The life of a musician is often romanticized in movies and television. However, it’s not all glamorous performances and rock star lifestyles. There are three things every new musician should know before getting started: the importance of education, the need for mentors, and how to…
What is Talent Representation Agreement?
What is Talent Representation Agreement? Agreements should be officiated and documented to be rendered legal and effective. And, for that to happen, a talent representation agreement should be the binding factor. So what is a talent representation agreement? A talent representation agreement is used when a company or an individual is hired to work for…
Top Innovative Film and TV Companies of 2021
Top Innovative Film and TV Companies of 2021 Innovation is the soul of every company. Stagnant ideas and technology lead to boredom and bankruptcy. That is why some of the world’s biggest film and TV companies invest several millions of dollars each year in innovation with the hope of getting ahead of the competition. In…
6 Key Parties that Works Together in the Touring Industry
6 Key Parties that Works Together in the Touring Industry Touring is the huge portion of an artist’s life and the majority share of the industry’s revenues. It is also the only part of a music career that remains 99% “physical” in the digital-first industry. While some artists can easily reach millions of fans via…
How to Choose the Best Music Merchandise
How to Choose the Best Music Merchandise When choosing merch for your music business, you need ideas from reputable sources, so you consolidate them and come up with unique merch. Whether it’s your first time coming up with merchandise ideas for your business or you’re trying to create new ideas to beat the old ones,…
Maximize M&A Value Creation and Build a Blueprint for M&A Success through
Accelerated Strategic Shifts, Talent Retention, and Digital Capabilities The pandemic caused multiple economic changes, severely impacting different sectors such as the real estate industry. Mergers & acquisitions were severely eroded. Many corporates are hanging on the line. There is a need to balance the new opportunities for growth and the arising uncertainties. Finding this equilibrium…
GUIÓN PARTNERS in Collaboration with Sony
GPI is now in collaboration with Sony in a joint effort to promote the Therapy merchandise. The partnership will offer exclusive and authorized merchandise of the Therapy production to a broader audience. Founded in 2005, GUIÓN PARTNERS has remained committed to talent management in various fields. The brainchild of Lindsay Guion, a top music industry…