This is where the distance can be bridged by streaming, enabling fans never to miss a goal, sprint, or ace. The top five reasons why the sports industry relies so much on live/broadcast production are as follows:

Enhanced sales

Building a fan base that fosters the love of the game or organization for many generations can facilitate access from around the globe. It is essential to channel that commitment to a squad because it generates a committed/loyal audience for the sport or the school. Most sports in school are not seen at all, let alone live. Interested viewers will become alumni, parents, supporters, prospective students, and new hires. It also allows the opportunity to provide sponsorships or short commercials that draw in revenue for your broadcasts’ staff and company. Another way to pull in more money is pay-per-view.

Streaming to Any Device

It is crucial to have the potential to meet viewers on any device, and it doesn’t limit the viewing habits of fans. It would minimize fatigue and inspire fans to come back and watch live-streamed games again and again by introducing sports streaming software that is compliant with nearly any format or unit.

Audience Expansion

As far as viewership goes, most games or competitions have several unknowns. How many viewers can turn into each show, or even for how long, is always tricky to guess. The implementation of cloud streaming offers the ability to expand to any audience with a highly stable data center infrastructure. If your company has little streaming expertise, cloud distribution is often valuable, as it also saves both time and resources.

Engagement with the fan base

The second screen-enhanced features enrich games and offer people opportunities right at their hands that they wouldn’t usually have. During the show, offering real-time stats or trivia allows games to engage, encouraging the viewer to feel more connected to the team. Offering extra ties to player profiles or even purchasing tickets to the next round. This would also inspire individuals to move to support their club, which will help pull in more sales.

Garnering exposure to social media

One of the easiest ways of gaining attention is sharing news across social media and giving fans the option to post streams or clips from their game-watching experience freely. Offers a team free media ads and viral results that can improve visibility.

The post 5 Reasons Why The Sports Industry Relies On Live/ Broadcast Production appeared first on GUIÓN PARTNERS.

Media operation management practice connects client strategies with execution. We start from the premise that operations can and should be a strategic asset, so we bring the functional knowledge and technology necessary to close the gap between ideas and results quickly. Whether it is innovation driving growth, strategic cost reduction, improving operational flexibility, managing risk, improving capital effectiveness. Complying with complex regulatory processes or adding value to a transaction, we have it. It takes to be your business partner.

Documented operating procedures

The operating procedures should be documented, maintained, and made available to all users who need them. The media operations management should prepare detailed guidelines for system activities associated with information processing and communication means, such as turning computers on and off, backups, equipment maintenance, media handling, computer room, mail handling, and security. The operating systems should specify the instructions for the detailed execution of each job.

Change management

Media management should control changes in the information processing means and systems. Operational procedures and application software should be subject to strict managerial change control.

Inadequate control of changes in information processing facilities and systems is a common cause of system or security failures. Changes in the operational environment, especially when a system is transferred from the development stage to the active phase, can influence the application’s reliability. Changes to operating systems should only be made when there is a valid business reason for doing so, such as increased risk to the system. Updating systems with the most modern version of the operating system or application is not always the best for the business. It could introduce more vulnerabilities and instability than the current version. The need for more training may also arise, licensing costs, support, maintenance, and overhead;

Management of third-party service delivery

Execute and maintain the right level of information security and service delivery in line with third-party service delivery agreements. The organization should check the agreements’ implementation, monitor its compliance with the standards, and manage the changes to ensure that the services are delivered to satisfy all the requirements agreed by the third party.

Service delivery

It should be ensured that the service definitions, security controls, and delivery levels included in the third-party service delivery agreement are implemented, operated, and maintained. The service delivery by a third party should consist of the agreed security agreements, definitions of the service, and service management aspects. In external sourcing agreements, the organization should plan the necessary transitions (of information, information processing means, and all files that need to be transferred). It should ensure that security is maintained throughout the transition period.

The organization should ensure that the third party maintains sufficient service capacity and work plans designed to ensure that levels of service continuity are maintained after major service failures or a disaster.

System planning and acceptance

Minimize the risk of failures in the system.

Planning and preparation is required to ensure the availability of the

adequate capacity and resources to deliver the required system performance.

Media operations management should make projections of future capacity requirements to reduce

the risk of overloading the system.

The operational requirements of the systems should be established, documented, and tested.

New systems before acceptance and use.

The media operation manager should assign responsibility for managing the relationship with third parties to a service management person or team. Furthermore, the organization should ensure that third parties check compliance with the requirements of the agreements. Technical capacities and resources should be made available to monitor the conditions agreement’s needs, particularly the met information security requirements. Appropriate action should be taken when deficiencies in service delivery are observed. The organization should maintain control and sufficient general visibility in all aspects of security. Concerning confidential or critical information or the means of processing the knowledge that the third person enters, processes, or handles.

In the case of external sourcing, the organization needs to be aware that the final responsibility for the information processed by an external provider remains.

Protection against malicious and mobile code

Protect the integrity of the software and integration.

Precautions are required to detect and block the introduction of malicious code and unauthorized mobile principles.

Information processing software and media are vulnerable to the introduction of malicious code, such as computer viruses, network viruses, Trojan horses, and logic bombs. Users should keep in mind the dangers of malicious codes. Where appropriate, managers should introduce controls to avoid,

detect and remove malicious code and monitor mobile code.

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Every sector has seen the effect of the Covid-19 pandemic, but the companies most affected are those who focus entirely on people’s social disposition, i.e., those in the entertainment and sports market. The television sector can be claimed to be the least influenced by the latest pandemic. However, only the streaming front has achieved everything, including OTT channels such as Netflix and online gaming. Nevertheless, in the Indian market, the monetization of these channels has always been complicated. The growth of the post-COVID-19 subscription base remains a significant concern.

There is a negative effect on their activities and finances on conventional channels such as films, TV, live sports. They are especially sporting events, which rely heavily on advertisement revenue. The cancellation of all live activities, including athletics, indicated a substantial sales shortfall for broadcast organizations, which directly affected their viability.

Disrupting OTT

Many Indian manufacturing houses are striking agreements with OTT outlets such as Amazon Prime Video and Netflix to offset the losses. Streaming services have benefited from the lockdown. In the first three months in 2020, Netflix gained a whopping 16 million additional subscribers, including hitting an all-time high of $454 share price in May 2020. Its global rival Amazon Prime Video and local rivals Zee5, AltBalaji, and Disney+ Hotstar have seen a 60-80 percent rise in their user base.

Producers are saving costs, for both global sales and promotion costs, by going directly to digital.

Not only did producers preferring subscription platforms over a theatrical release spark a digital distribution controversy in the industry, but it also intensified the clash between cinemas and producers.

The Digital advantage

To access the same content anytime and wherever OTT channels are considered a TV channel for films.

To develop quality material, distribution, virtual production techniques, and the production-cost economy. It is time for the industry to deploy suitable technical technologies, adopt and use digital transformation to its benefit. Being mass entertainment, the cinema will never have the same independence as OTT in content production.

The advent of intelligent technologies has made it possible to shoot a film on a simulated set with photo-realistic computer-animated scenery and actors acting live in the digital world, from the initial planning and writing stages to the post-production stage. Creative and development departments will continue to interact digitally and need not be in the same physical area. Disney’s live-action remake of “The Lion King” is one recent famous example of this.

The emergence of OTT platforms also calls for a new business model for ecosystem-wide redistribution of value. Thus, major Indian film award shows, including Filmfare, IIFA, and National Film Awards, should include films in their nominations directly released by OTT platforms.

An immersive experience for viewing

The sports corporation still wants to explore the digital front. It’s an easy feat to play professional sports professionally, so it’s tougher to make people pay if they can’t see it live. Immersive technology will encourage fans to play live sports. This concept appeared crazy in the current scenario a few months ago but entirely feasible. Via VR headsets such as Facebook’s Oculus or Microsoft HoloLens show a potential collaboration between the Indian sports leagues and tech giants to experiment and bring sports coverage to life. It is the best time for a transition from passive to aggressive watching of sports, transforming the ecosystem of broadcasting.

Meanwhile, sports authorities such as the BCCI need to find new ways to keep audiences interested in the absence of live games by widening the pool of content open to fans, either from their streaming channels or by exploiting OTT platforms.

Regardless of what sort of entertainment material is (or is not) being watched, everybody relies more than ever on their smartphones—providing a massive incentive for entertainment businesses to reconsider their tactics dynamically to retain an already involved demographic. Improve customer retention, and form the market for a long-term benefit. This is the dawn of the rock, sports, and film industries in a new age.

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Redesign the business plan at its core

It needs to have an end-to-end view of the market and operating models to go beyond comfort zones. In comparison, your resources are inherently small. Leading companies’ experience shows that focusing on areas that touch more of your business’s heart would give you the most excellent chance of growth. Both in the short and long term, then making slight changes to non-core areas. Organizations that make small improvements to their corporate plan’s outskirts almost often fail fast of their objectives. Tinkering leads to investment returns below the cost of capital and enhancements (and learning) that are too limited to meet the disruption’s outward speed. Their peers have been outperformed by companies efficiently implementing AI instruments and algorithms and concept thinking and using them to redefine their industry at scale. This will be particularly relevant as corporations in a continually shifting world contend with vast volumes of data. Also, look to make fast, precise course corrections relative to their peers.

Supply-chain transparency and flexibility

Near-daily news reports tell how manufacturers worldwide are facing stock-outs amid the recession, such as shortages of toilet paper in the United States. It is also clear that retailers have done a great job. They were navigating through the recession with complete supply chain accountability before the crisis and algorithms to identify buying trend changes. Many of them face their supply chain problems through the downturn and should benefit from their retail peers.  Create the transparency and resilience required to deter (or at least mitigate) potential supply chain disruption.

Remote staff and automation

The widely felt desire to draw on the versatility and diversity of remote working is another popular trend emerging. After the lockdown, corporations begin to simplify operations. Learning

how to maintain efficiency to capture the maximum benefit from this real-world experiment would be crucial.

Evolve your business portfolio confidently

Without looking towards mergers and acquisitions (M&A) to move them along, no corporation can accelerate the execution of all its strategic imperatives. This is especially true in the digital strategy, where M&A will help enterprises recruit expertise, develop skills and provide access to new goods, technologies, and solutions and new segments of the consumer and client.

More generally, from economic crisis studies, we know that firms that spend while valuations are down outperformed those that do not.

Learn at the pace of the crisis

However, going boldly doesn’t suggest moving thoughtlessly. It is strongly interrelated with courageous behavior and the desire to learn. The real-time capacity to learn during a crisis is the one ingredient that can quickly turbocharge your ability to scale.

Take a new cadence

Leadership teams need to rapidly learn what is and is not successful and why in circumstances of intense confusion. As soon as they emerge, this involves recognizing and learning about unknown elements. Leading organizations had also accelerated their learning pace before the crisis as part of a quickened corporate metabolism.

Quicken your data reviews

Start by assessing the pace at which you check the available material. On a weekly (or more frequent) basis, you can review several information sources to determine the changing demands of your clients and business partners, as well as your results. For recently evolving data about your workers, your clients, your channel associates, your supply chains, and the environments in which your organization participates, look at your crisis nerve center as a single source of reality. Then move to secure file-sharing technology such as Box and Zoom to exchange and address perspectives from this quicker data analysis rate remotely.

Technology Emphasis

The rapid change to interactive events and experiences, both within and beyond the organization. It offers an incentive to step up the rate of learning and implementing technology that your company might already have started playing with. So does knowledge, as experimentation scales. The rapid transition to digital will also expose potential trouble spots in your company’s existing technology stack, giving you a sneak peek of how well the “endowment” technology is going to do in the future.

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People need new motivations to be involved with streaming video, social media, and smartphones vying for their attention. Media solutions allow savvy businesses in athletics, media, and entertainment to keep a step ahead.

Pushing the limits of storytelling and innovation, transforming live shows, and raising content creation using state-of-the-art technologies. It is why the sector is gradually looking to us to build collaborative strategies that increase the audience’s experience.

See below, the 5 reasons why the music/sports/entertainment industry needs the magic of media solutions.

1. The equipment you need to get your story out

The correct tools to collect and handle content are necessary to communicate with your audience. The suite of broadcast technology brings content to life, connecting effortlessly with the current on-air and in-studio networks, from switchers to camera controls displays to network workflow tools.

This encourages producers to concentrate on what truly matters: developing engaging storylines that captivate viewers.

Any time you get the perfect picture, you don’t want to cheat when gathering material. A flexible studio, cinema, and robotics line

Cameras offer unprecedented diversity, allowing directors and storytellers the opportunity to create memorable scenes that drive their fans. You can get excellent resolution, sharpness, and color, even in low light.

2. Recasting the entertainment future

To captivate an audience, there is no magic recipe. To find answers, it takes an insightful, personalized strategy, continuous reinvention, and the ability to look past what happens to what might be. It also needs industry-leading infrastructure with an immersive experience, backed by highly stable back-end development processes and channels that service the media. Media technologies have a shared vision and the best-in-class tools to help you increase the viewer’s engagement and build a meaningful bond.

3. Scaling new channels of monetization and reaching viewers through data

When covid-19 trapped viewers at home during the early stages of the pandemic, linear viewing, powered by particular platforms such as news, saw a temporary spike in usage. The consumption, however, returned to pre-lockdown levels as authorities lifted restrictions in some regions.

Many streaming subscription platforms, on the other hand, have seen consistently expanded acceptance. In Q2 2020, nine percent of U.S. households picked up a new SVOD service. The rise in streaming usage tends to be more resilient than its linear equivalent. Time spent on streaming platforms was nearly 50 percent higher than its 2019 average in June 2020.

Today’s online viewers have access to far more variety and freedom in their viewing offerings, unlike the Pay TV pack.

4. Remotely generate fresh ideas and optimize the value of library content

While distribution channels can shift, quality remains the crown jewel of the industry. The top three reasons that viewers adopt subscription platforms are content scope, exclusivity, and original content. Optimizing the appeal of both library and new content has never been more critical.

The pandemic has also disrupted the production of the material. Physical presentations have paused around the world, beginning to resume once again only slowly. And the worldwide shuttering of the theatrical exhibition for entertainment made it into the dynamic post-production process. It pushed numerous blockbuster films to appear on streaming platforms—dramatically changing windowing tactics and the economic structures that come with it.

To keep content supply lines intact, media firms have turned to boundless innovative tactics. Remotely generated formats such as animation are undergoing a surge. In record time, live activities such as news and sports have created new remote working processes.

5. Better networks of broadcast and production

Capturing and maintaining content is just as important as viewing it. The radio and development environment are interconnected with our technology range, including sensors, camera controls, production displays, network workflow systems, and applications. This encourages manufacturers to concentrate on what truly matters: producing engaging storylines that captivate viewers.

Media solution also incorporated sophisticated analytics into our video cameras with pan/tilt/zoom. We are opening new possibilities for college campuses, places of worship, business activities, and more by incorporating live auto-tracking and motion data analysis into the camera’s features.

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So, here are things you should expect to happen when hiring and working with a talent management specialist.

1. More Eyes on Your Brand

A talent management specialist’s work is about getting your name out there. They’re more experienced in the entertainment industry, so they know how to properly brand you to give you the best opportunities to shine. So, a talent management specialist helps you gain new followers, promote you, and make you look more like a star to increase your chances of achieving your biggest dreams.

2. More Time to Focus on Your Art

It is very tasking to combine working on your craft and handling all the managerial activities. It’s why many musicians, actors, etc., have managers because that managerial part tends to take time and a bunch of creative juices from you. A talent management specialist offers you freedom. With them, you have ample time to work on what matters most to you–your art.

3. Expert Industry Advice

The entertainment industry has lots of surprises, and you might get frustrated on the way trying to get your name out there, as is the norm among newbie creatives. Finding the best pathways and the right moves to take is why having a talent management specialist is crucial. They help you expedite the process of getting your name out there, so you can achieve your dreams.

4. The Best Opportunities Come to You

Talent managers help you do the majority of the leg work. You no longer have to go out there looking for the best opportunities to help accelerate your career; they do that for you. This is essential for new and established artists alike because everyone needs growth and new opportunities. So, all you have to do is keep creating art, and your talent specialist will keep bringing you opportunities to showcase your skills.

5. Deal Negotiation and Mentorship

There are many people out there looking to benefit from fantastic talent out there without any help. They come with all the promises. But with a talent management specialist, you have very little to worry about. They help you in the negotiation process to get the best possible deals, thus making you earn more and live comfortably. And also act as mentors who give you great advice when you need them.

Let Guión Partners be your Talent Management Specialists

GUIÓN PARTNERS is a 360 representation company specializing in representing those looking for guidance, management, and marketing within the industry’s realm.

Our 65+ member team comprises talented management and professional marketing specialists, all working together to guide you to your dreams.

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Branding and marketing are crucial to any business because, according to studies, 77% of B2C consumers make purchases based on a brand name. So, working on your brand name is a continuous investment. That said, here are five reasons why you should hire a brand marketing agency.

You Tap Into a Deeper Expertise

A marketing agency is filled with people who have worked on a particular solution for years and have gained better experience in their field.

Agencies bring in the best hands from the different specializations to help you with your particular marketing problems. Whether you need help with Influencer marketing, email marketing, copywriting, etc. Agencies give you the best talent.

Cost-Effective

If you’re considering hiring an in-house marketing team, you’ll have to pay more in terms of employee benefits, training, and equipment related costs. But with a marketing agency, you don’t have to worry about any of these things.

The cost incurred in hiring a brand marketing agency guarantees that you’ll get the highest quality professionals, which in most times is cheaper than hiring two full-time marketing staff.

Better Marketing Tools

Because it’s their job to have the latest tools, marketing agencies don’t skimp on premium services. As a small business, if you try to pay all of these for your in-house staff, the bills will pile up in no time.

Agencies, because of their experience, use data, analytical reports, and software, which ensure that you’re getting more targeted marketing, thus giving you better results.

A Second Perspective Is Always Worth It

This is another significant benefit you get from hiring a marketing agency in terms of getting fresher eyes. Your in-house staff, maybe due to a lack of experience or fear of losing their jobs, may not afford them the luxury of coming up with better and fresher ideas.

But an agency, whose sole focus is ensuring that they give you your desired results will be ever willing to steer you in the direction that produces the best results when needed.

The Opportunity to Scale

With a marketing agency, you can scale faster and more efficiently. But with an in-house team, you’ll have to hire new staff, which is more expensive because of the new facilities, benefits, and training that all follow hiring in a new staff.

Agencies have access to more talents, so you don’t even have to worry about much.

Let GUIÓN PARTNERS be your Brand Marketing Agency

If you need help with influencer and digital marketing, GUIÓN PARTNERS is the right agency for you. We’ve worked with some of the biggest brands out there including, Youtube, Hulu, Netflix, Amazon Prime, Apple Music and, Spotify, and we can help take your business to newer heights. Talk to us here. 

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In an industry as bustling and saturated as the music industry, it can be hard to get on your feet. There are thousands of singles and playlists out there battling it out to become a top hit and, obviously, only a select amount can succeed. When looking at the industry climate, many budding artists consider dropping EPS instead of full-length albums to get their work out there.

If you are one of these artists, LINDSAY GUIÓN, founder, chairman, and CEO of the multi-facet, global 360 representation firm known as GUIÓN PARTNERS, is here to assist you in choosing the right format to release your music to the world and maximize your overall impact.

Understanding Your Options

Sometimes, people who are newer to the industry or who misunderstand the two concepts use the words “EP” and “album” interchangeably. The two formats are actually drastically different and will have a different impact and effect on your fans and potential fans. Understanding these differences is vital if you hope to successfully market your music in a meaningful and impactful way. Let’s explore both and clarify the issue a little.

EPs

At its core, an EP’s concept is simple. It is more than a single but not enough to be a full-length album. As an abbreviation for “extended play album,” EPs generally have a few carefully selected songs to act as a sample for the musician’s target audience. This makes it an excellent way for those who are very new to the music industry to begin getting feedback from their fans to improve their music further and prepare for a potential full-length album release in the future.

It is also much more affordable, making it less of an investment and easier for many newer artists to handle at the start of their careers.

Albums

Albums are, essentially, long-form EPs. They contain many more songs and are much more time consuming and expensive but are generally a high impact option that really delivers an expansive musical library all at once. According to LINDSAY GUIÓN, albums should be a well-rounded representation of an artist’s music and provide a look at all facets of their talent that they wish to display in order to be effective.

Creating an album can take upwards of twelve to twenty-four months and can be very labor-intensive and time consuming on a day to day basis. It is truly a commitment but will generate a much more substantial fanbase in most cases than a single or EP could.

Generating Success, According to LINDSAY GUIÓN.

LINDSAY GUIÓN is a professional in the representation industry, meaning that he knows his way around getting a talented individual’s name out there. He did it for himself at one point in his career and is actually a music industry veteran, too.

He worked within the industry for years before turning to create GUIÓN PARTNERS, a revolutionary global 360 representation firm that bridges the gaps between different entertainment industry facets.

Being successful within the entertainment industry, especially on the musical side of things, takes a lot of hard work but if you put in the effort and learn how the inner works of the industry turn, you have a chance. Professionals like Guión Partners are here to help you succeed, as well, once you are ready for their services.

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From executive producer, LINDSAY GUIÓN, Therapy is a motion picture that was released on August 30, 2019. Featuring singer, songwriter, and actor Barachi, who is represented by GUIÓN PARTNERS, the film follows a weaving and winding tale of lovers who find themselves caught in a web of obsession, conflict, and, ultimately, the consequences of their actions.

Following Jonathan, played by Barachi, and Jayda, played by actress Isadora Ortega, the story is a tantalizing look at love and romantic hardship that is based on a true story. As a full, intensive experience, the film traces the lines that take a relationship from honest love to full obsession, showing the spiral in real-time.

Masterfully paired with a soundtrack that weaves the story together, this film is a carefully crafted tale that will have you entirely enthralled. Featuring music by Various Artists and featuring rising R&B artist Barachi, the soundtrack works to elevate the story and convey the emotions and desperation within the obsession in a realistic and tangible portrayal.

Featuring a talented team, the film was directed by Dame Pierre II and co-produced by Lex Lewter and Mindy Rosario. Elle Monet, an acclaimed professional lifestyle curator, also lent herself to the project as a creative partner. This lineup comes together to create something truly special and timeless in Therapy.

What truly sets this film apart is the interactive nature of the score. Critics have hailed it as quite literally the perfect fit for the film, featuring the exact cues and notes to create a divine atmosphere for each and every scene. The soundtrack alone is a masterpiece that can stand alone and compete with some of the top modern R&B albums on the market. Songs like “Honey,” which shows a deep, intimate nature through warm keyboard tones truly paint the picture for the emotions the actors are conveying on screen.

One song in particular features acclaimed guitarist Isaiah Sharkey, who has worked on some of the hit songs of D’Angelo and John Mayer. Entitled “Important,” the song is a strong reminder to love and live each day like it’s your last, as the next is not guaranteed. The heartfelt, powerful song is a favorite among viewers and showcases both Barachi’s smooth, incredible vocals and Sharkey’s prowess as a guitarist perfectly.

Another hit from the film, entitled, “Yours,” places a finger directly on the pulse of romance and the realities of love. Showing the dedication of a lover to their partner, the song’s lyrics are direct and honest, showing a side of love that is sometimes less discussed. The line, “No, don’t be afraid / I’ll shelter you from the rain / Yeah, sometimes your pain / You so crazy, but I’ll keep you sane …”, resonates particularly with the audience and drips with the sweetness and jestful nature of new, budding love.

This is a film with layers that is visually stunning, has a soundtrack that could easily be a standalone masterpiece, and features a cast of incredibly talented actors. LINDSAY GUIÓN and his team worked to create something truly special within this title. Therapy is simply a must-see.

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Technology has changed everything that we do. It has absolutely revolutionized many facets of our modern industries, creating a wholly new way of doing business for many markets. Let’s explore the role of technology in modern marketing agencies and see if we can better understand the overall impact it has made on modern marketing agencies connecting with their business clients.

1. Enabling Instant and Ongoing Customer Connections

If you take a look back at how marketing was done a few decades ago, you will likely notice some stark differences. Back then, marketing agencies used things like focus groups and surveys to create the data necessary to assist their clients in successfully marketing their brand and products. While these tools are still effective, now they have been greatly simplified.

Modern marketing agencies can connect in an instant with a pool of customers and collect data. They can also easily check in on an ongoing basis, creating data pools for a host of different purposes. All of this would take weeks and months to compile but can now be done in a matter of hours or days thanks to modern internet and social media technology.

2. Unprecedented Release Speed

Before, a company would have to plan for a press release or a new campaign launch months in advance. There was a lot of coordinating and careful planning to ensure everything went smoothly to reach the desired customer base. Now, these same types of campaigns or press releases can be sent out in an email or through the mail in an automated process, making for a faster than ever before processing speed.

This change in processing times as amounted to more campaigns being able to be run at the same time on consecutively and has cut down on costs and the amount of effort required to create something viable. This makes marketing as a whole much easier and provides plenty of room for growth and the spread of information. Just imagine what our world would be like if this type of quick turnaround was available just a few decades sooner!

3. Extending Reach into New and Non-Traditional Markets

Let’s be honest, marketing in the past was limited. You had to carefully balance the expenses of a campaign with the outreach values to ensure you were reaching enough people to warrant the costs. The scope and reach of campaigns were limited greatly due to this.

In the modern market, influencers and social media make it easier than ever to reach new and nontraditional markets, widening the spectrum of influence for a host of different brands. Now, as an example, with a single brand deal, you can reach literally millions of new people on Instagram in moments. One post could spread like wildfire, launching your brand into a success!

An Ongoing Asset

The power of the internet and modern technology is undeniable. It has completely revolutionized the marketing industry and, according to LINDSAY GUIÓN, will likely continue to do so on an ongoing basis, creating the perfect space for growth and the formation of new marketing techniques.

With the amount of information that we currently have at our fingertips so readily available, it makes sense that the sky is the limit in regards to what a marketing team can do.

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