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How Sports Teams Can Improve Fan Engagement With Digitalization
The world is fast-changing and the sports industry doesn’t fall short of this change as well. Before now, sports fans didn’t have personalized access to their favorite teams. They only got what they saw on post-match interviews and the on-field experience. But with digitalization, another step has been taken to improve fan engagement. This would benefit not only the supporters but the franchise owners in terms of monetization and promoting the culture.
That said, how can sports teams improve fan engagement with digitalization?
Besting Your Competition with Data Segmentation
The sporting industry is highly competitive. But the good thing is not everyone is as good when it comes to using leveraging data.
Leveraging data is great, but what’s even more beneficial is segmenting your audience according to their desires and needs. For example, you don’t want to be targeting a supporter in the French League when your team is in England. You want to use data to target people you know will bite when you market your promos, apparel, and tickets online.
Customer Acquisition and Retention
When you can do this properly, customer acquisition and retention will be easier. For acquiring new users, for example, when a soccer team signs a player from another league, and you want to set up campaigns to bring in your supporters from the player’s previous clubs, data segmentation will give you higher conversion rates. This will help you win new supporters to your team when you can adequately target supporters who have a particular affinity with the new player’s teams.
Let Professionals handle your sports fan engagement
Do you know that 72% of sports fans are most engaged by exciting pre-game content? The more passionate and engaged your supporters are, the more profit you’re likely to make for your franchise, and this is why we at GuionPartners, set up our service.
We did this to help sports franchise owners keep up with the new age, using contemporary techniques to get the most efficient results.
